why specialize in organizational communication?

Because organizational communication is hard. And it’s hard because every party has a lot at stake. Involvement is intense. Silos, locations, competition, and politics get in the way. Relationships are complex.

There’s too much email. Memos don’t cut it. Managers are content specialists – more than leaders or presenters. Front-line managers have enough to worry about. Deadlines loom…

A superficial marketing campaign doesn’t produce synergy; just cynics. Off-the-shelf, or out-of-the-book management schemes can create more heat than light. And who’s got time to counsel everyone through change?

So, how do you communicate with your employees and associates? How do they communicate with one another?

more than one body of knowledge

Effective organizational communication takes more than one tool kit. It takes a blend. Marketing helps. Design is important. Management theory offers insight. Counseling helps explain complexity. Creativity is critical. Strategy is core. And don’t forget the seasoning…of experience.

Cyto blends what we’ve learned in all these areas. We’re quick to credit others and cite our sources. It’s not about pride of authorship or proprietary processes. It’s about bringing the right resources and an open mind…and then collaborating to craft the best solutions.

tapping three distinct communications “toolkits”